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We love to get entrepreneurial activists to a place of radical empowerment: a state in which they’re free from drudgery and are focused on doing what they love. Here’s how to experience this transformation for yourself.

In America, we’re brought up in an educational system that teaches us to focus on our deficiencies rather than our assets. Think about when you’d get your report card in school: if you had five A’s and one C, what would your parents and teachers tell you to focus on?...

In the Kite + Dart community, we talk a lot about running a business from your values. One of the most important values in our business is dismantling white supremacy. Because we lead with this value, we encourage uncomfortable conversations that foster growth, and we...

When we started Kite + Dart 4 years ago, we noticed a pattern: the more impact-driven and heart-centered an entrepreneur was, the less likely they were to heavily invest in sales and marketing. That means that the market was left to their less intentional competitors—they were more vocal, so their businesses were the ones growing. We weren’t ok with that.

We needed to figure out how marketing could work for people who measure success in terms of impact and really care about the people they work with. What resulted is a new model of marketing: marketing based on empathy and consent.

As a white person, I’m not an expert on equity and inclusivity. No matter how much I learn from POCs, I can only talk about diversity, equity, and inclusive from my personal experience trying to run a more inclusive and equitable business.

Right now, I’m dealing with the impact that my own whiteness has on my business, brand, and ability to diversify my client base. Here’s what I’ve learned.