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Responsible Marketing: Causation Versus Correlation
Every year, business coaches and marketing experts make millions of dollars claiming a causational guarantee: “Follow my methodology and your business will double.” “Buy my product and you’ll get xyz results.” Essentially, “do this, get this.” This is a highly...
Choosing Commitment Over Comfort
Our community is all about running a business from our values. Rather than “values,” we use the term Source Commitments. Your Source Commitments are exactly what they sound like: the things you’re committed to at the core of your being, no matter what. They’re the...
Using Empathy to Adapt
In a patriarchal capitalist system, pricing typically follows a top-down model: management or the powers that be set a fixed price for their products and services. Their primary goal is profit, so they constantly try to raise prices and lower the cost of delivery....
From White Fragility to Entrepreneurial Activism
Part of our marketing strategy at the Kite + Dart Group is to show people who we are from Day 1. For us, that means acknowledging that white supremacy and internalized racism and implicit bias have shaped the way we do business and the way we think about ourselves. It...
Relational Marketing Strategy
There’s a way capitalism has taught us to do marketing, and then there’s relational marketing. Many of the entrepreneurs we work with are resistant to doing sales and marketing tasks because they don’t feel good. The solution is shifting from transactional thinking to relational thinking. Learn how to make the change.
Get Radically Empowered
We love to get entrepreneurial activists to a place of radical empowerment: a state in which they’re free from drudgery and are focused on doing what they love. Here’s how to experience this transformation for yourself.
Breakdown & Discernment
In America, we’re brought up in an educational system that teaches us to focus on our deficiencies rather than our assets. Think about when you’d get your report card in school: if you had five A’s and one C, what would your parents and teachers tell you to focus on?...
Making Reparations as an Entrepreneur
In the Kite + Dart community, we talk a lot about running a business from your values. One of the most important values in our business is dismantling white supremacy. Because we lead with this value, we encourage uncomfortable conversations that foster growth, and we...
Marketing Based on Empathy & Consent
When we started Kite + Dart 4 years ago, we noticed a pattern: the more impact-driven and heart-centered an entrepreneur was, the less likely they were to heavily invest in sales and marketing. That means that the market was left to their less intentional competitors—they were more vocal, so their businesses were the ones growing. We weren’t ok with that.
We needed to figure out how marketing could work for people who measure success in terms of impact and really care about the people they work with. What resulted is a new model of marketing: marketing based on empathy and consent.
K+D Offerings
We’re committed to working with everyone who shares our commitment to transforming the world through business, whether they are just starting out or at the top of their game—and we’ve got the offerings to back it up.
Free Workshops
We’re committed to working with everyone who shares these commitments with us, whether they are just starting out or at the top of their game—and we’ve got the offerings to back it up.
FREE COACHING CALL
If you want to get started right away, contact us to schedule a free 45-minute coaching call where we’ll get clear on your goals, create a possibility for your business that lights you up, and outline a plan to make that possibility happen.
We’re committed to working with everyone who shares our commitment to transforming the world through business, whether they are just starting out or at the top of their game—and we’ve got the offerings to back it up.
Email: info@kitedart.com