BLOG
Marketing Based on Empathy & Consent
When we started Kite + Dart 4 years ago, we noticed a pattern: the more impact-driven and heart-centered an entrepreneur was, the less likely they were to heavily invest in sales and marketing. That means that the market was left to their less intentional competitors—they were more vocal, so their businesses were the ones growing. We weren’t ok with that.
We needed to figure out how marketing could work for people who measure success in terms of impact and really care about the people they work with. What resulted is a new model of marketing: marketing based on empathy and consent.
White People: Here’s How to Run an Equitable, Inclusive Business
As a white person, I’m not an expert on equity and inclusivity. No matter how much I learn from POCs, I can only talk about diversity, equity, and inclusive from my personal experience trying to run a more inclusive and equitable business.
Right now, I’m dealing with the impact that my own whiteness has on my business, brand, and ability to diversify my client base. Here’s what I’ve learned.
K+D Offerings
We’re committed to working with everyone who shares our commitment to transforming the world through business, whether they are just starting out or at the top of their game—and we’ve got the offerings to back it up.
Free Workshops
We’re committed to working with everyone who shares these commitments with us, whether they are just starting out or at the top of their game—and we’ve got the offerings to back it up.
FREE COACHING CALL
If you want to get started right away, contact us to schedule a free 45-minute coaching call where we’ll get clear on your goals, create a possibility for your business that lights you up, and outline a plan to make that possibility happen.
We’re committed to working with everyone who shares our commitment to transforming the world through business, whether they are just starting out or at the top of their game—and we’ve got the offerings to back it up.
Email: info@kitedart.com