Every year, business coaches and marketing experts make millions of dollars claiming a causational guarantee: “Follow my methodology and your business will double.” “Buy my product and you’ll get xyz results.” Essentially, “do this, get this.” This is a highly...
In a patriarchal capitalist system, pricing typically follows a top-down model: management or the powers that be set a fixed price for their products and services. Their primary goal is profit, so they constantly try to raise prices and lower the cost of delivery....
Part of our marketing strategy at the Kite + Dart Group is to show people who we are from Day 1. For us, that means acknowledging that white supremacy and internalized racism and implicit bias have shaped the way we do business and the way we think about ourselves. It...
In America, we’re brought up in an educational system that teaches us to focus on our deficiencies rather than our assets. Think about when you’d get your report card in school: if you had five A’s and one C, what would your parents and teachers tell you to focus on?...
In the Kite + Dart community, we talk a lot about running a business from your values. One of the most important values in our business is dismantling white supremacy. Because we lead with this value, we encourage uncomfortable conversations that foster growth, and we...
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